Kansas Independent Oil & Gas Association

 The Kansas Independent Oil & Gas Association (KIOGA) television advertising campaign broadcasts three separate public service announcements (PSA) that provide important information about the significance and viability of the Kansas oil and gas industry. The television advertising campaign airs on Fox Sports Midwest during Kansas State University football and basketball games. Also, the advertisements aired before game 3 of the 2006 World Series and before the Kansas City Chiefs vs. St. Louis Rams NFL football game in November 2006. The Fox Sports Midwest PSA's air in Kansas, Nebraska, Iowa, Missouri, Illinois, and Indiana. In addition, the PSA's air on KSNT in Topeka, Kansas during the 6-7 am news broadcasts, the NBC Today Show, Early News at 5 pm, News at 6 pm, News at 10 pm, and the Tonight Show. KIOGA targets the northeast Kansas market with the television advertising campaign.

The three PSA's are rotated and complement KIOGA's radio advertising campaign and discuss:
1. What the Kansas oil and gas industry contributes to the Kansas economy, society, and history;
2. The environmental stewardship of the Kansas oil and gas industry; dispelling misconceptions about important environmental and economical issues; and
3. Who the Kansas oil and gas industry is and what we are doing to make the future of Kansas brighter!

In late 2008 and early 2009, the Kansas oil and gas industry initiated a new television advertising campaign titles "Kansas Strong - Energy From the Heartland, Strength for our Nation". The campaign has the dual goal of growing a pride for the oil and gas industry and informing the public about what the state's oil and gas industry means to Kansas' economy and society as well as imparting that we are a part of our nation's energy solution. Empirical data from benchmark and follow-up opinion surveys show that the Kansas Strong campaign is starting to shift public opinion in the areas where the campaign was focused. The Kansas Strong campaign and the KIOGA television campaigns are replacing negative attitudes with positive perceptions.

KIOGA and the Kansas oil and gas industry's television advertising campaigns are making a huge positive difference for the Kansas oil and gas industry, fostering a better public understanding of energy issues.

Program Contact:
Edward Cross
President
800 SW Jackson Street
Suite 1400
Topeka, Kansas 66612

Contact Phone:  ((785)) 232--7772
Contact Email Address:  kiogaed@swbell.net 

Kansas Independent Oil & Gas Association

The Kansas Independent Oil & Gas Association (KIOGA) executes a vigorous campaign speaking to civic clubs and professional organizations across Kansas and around the nation. Speaking engagements have been advantageous for spreading the message about the positive contributions made to society and the economy by the Kansas oil and gas industry. KIOGA speaks to 55-60 civic and professional groups across Kansas and the nation each year. KIOGA maintains background materials, data and stistics, industry information, issue briefs, presentation outlines, speeches, and PowerPoint slides for reference. KIOGA also developed a guidance document entitled "What We Say and How We Say It!" that provides a basic overview about how to communicate with the media and general public.

Program Contact:
Edward Cross
President
800 SW Jackson Street
Suite 1400
Topeka, Kansas 66612

Contact Phone:  ((785)) 232--7772
Contact Email Address:  kiogaed@swbell.net

Kansas Independent Oil & Gas Association

As the oil and gas industry faces enormous challenges of providing adequate and reliable energy supplies in the years ahead, an informed public has never been more necessary. The Kansas Independent Oil & Gas Association (KIOGA) messages are getting out and continue to penetrate markets statewide. KIOGA employs a combination of several media tools to cultivate an understanding and appreciation of the oil and gas industry's contributions to our national, state, and local energy needs. These tools include meeting with newspaper editorial boards, preparing and distributing press releases and opinion editorials, and conducting live interviews with a variety of media.

KIOGA meets regularly with several newspaper editorial boards across Kansas and the editorial board of the Kansas City Star. KIOGA provides the boards background materials on the Kansas oil and gas industry, data and statistics, industry information, issue briefs, and sources for reliable oil and gas industry data and information. The meetings allow the boards to put faces to the Kansas oil and gas industry and establish contacts for information concerning the Kansas oil and gas industry. KIOGA regularly prepares and distributes opinion editorials and press releases to newspapers and magazines across Kansas and the nation. KIOGA is also regularly interviewed on radio and television stations across Kansas.

KIOGA's media program is designed to maximize media coverage of some spectacular accomplishments within the oil and gas industry and take advantage of public relations opportunities. Positive news media coverage of the oil and gas industry in Kansas has increased by an annual average of 69% over the past 4 years.

Program Contact:
Edward Cross
President
800 SW Jackson Street
Suite 1400
Topeka, Kansas 66612

Contact Phone:  ((785)) 232--7772
Contact Email Address:  kiogaed@swbell.net

Kansas Independent Oil & Gas Association

The media is often understaffed and are looking for ready-made sources of energy information. Historically, environmental groups have provided the media with distorted views of the energy industry. The Kansas Independent Oil & Gas Association (KIOGA) NewsLine Service is a pre-emptive communication tool designed to provide media outlets across Kansas and the nation with a readily available source for energy news.

The KIOGA NewsLine Service can be accessed from KIOGA's website (www.kioga.org) or by calling the KIOGA NewsLine at 316-269-5464. KIOGA contracts a correspondent to contact and interview individuals identified by KIOGA as leading experts on energy topics. The correspondent interviews the energy expert and KIOGA reviews the interview prior to distributing to media outlets. New interviews on relevant energy topics are posted frequently. The service provides media outlets a trmendous source for energy news and quotes from leading energy experts from across the nation. More importantly, the service provides media outlets with a source for better energy information.

Program Contact:
Edward Cross
President
800 SW Jackson Street
Suite 1400
Topeka, Kansas 66612

Contact Phone:  ((785)) 232--7772
Contact Email Address:  kiogaed@swbell.net

Kansas Independent Oil & Gas Association

The Kansas Independent Oil & Gas Association (KIOGA) employs a vigorous on-site marketing campaign. On-site marketing allows KIOGA to bring to light the vitality, contributions, and environmental responsibility of the Kansas oil and gas industry. On-site marketing opportunities include exhibits, booths, and other activities conducted at the Kansas State Fair, Kansas State Capitol, KIOGA Annual Convention and Midyear Conference, Kansas Environmental Education Conference, Independent Petroleum Association of America Annual Convention and Midyear Meeting, and the International Petroleum Environmental Conference.

KIOGA co-sponsors an "Oil and Gas Day" each year at the Kansas State Capitol. The on-site marketing event includes providing breakfast for policymakers and governmental decision-makers, a booth exhibit with important oil and gas information, and interactive exhibits. The on-site marketing event is very effective for building good will and providing opportunities to communicate with legislators and governmental decision-makers on issues important for the oil and gas industry.

KIOGA also continues our active presence at the Kansas State Fair. Thousands of fair-goers from across Kansas are treated each year to informational material explaining the truth about the oil and gas industry. KIOGA employs interactive exhibits and models to allow fair-goers the opportunity to better understand how oil and gas are formed, discovered, and produced in Kansas and why they are so important to our economy and standard of living. KIOGA members volunteer their time and efforts to make the Kansas State Fair a long-running success.

Much of the benefit from on-site marketing is long-term and subtle, but the efforts accumulate over time and are making a huge positive difference for the Kansas oil and gas industry.

Program Contact:
Edward Cross
President
800 SW Jackson Street
Suite 1400
Topeka, Kansas 66612

Contact Phone:  ((785)) 232--7772
Contact Email Address:  kiogaed@swbell.net

Kansas Independent Oil & Gas Association

The Kansas Independent Oil & Gas Association (KIOGA) develops and publishes several energy education publications. Each year, KIOGA conducts energy and taxation analyses and publishes the report in a publication entitled "Kansas Oil & Gas Industry Strategic Analysis". The report explains the unique economics and dynamics associated with oil and gas markets in Kansas and provides up-to-date analyses of the Kansas oil and gas industry and emphasizes the importance of the Kansas oil and gas industry to the state's economy. The report is widely distributed to elected officials, governmental decision-makers, and other interested parties.

KIOGA also publishes several brochures and pamphlets on oil and gas industry topics. Such publications include "Oil & Gas Drilling Promotions: Costs & Risks", "Kansas Oil & gas Industry Facts & Figures", "The Economics of Drilling and Completing an Oil or Natural Gas Well in the Central Kansas Uplift Region", and "Geology of Petroleum" to name a few.

Program Contact:
Edward Cross
President
800 SW Jackson Street
Suite 1400
Topeka, Kansas 66612

Contact Phone:  ((785)) 232--7772
Contact Email Address:  kiogaed@swbell.net

Montana Petroleum Association

Program Contact:
David A. Galt
Executive Director
Montana Petroleum Association
P. O. Box 1186
25 Neill Avenue, Suite 202
Helena, MT  59624 

Contact Phone:  (406) 442-7582